Integrated Digital Marketing

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Offered in MP1, MP2, MP3 & MP4

Ready to become the next generation of 360-degree digital marketers?

Ever wondered what it’s like to work as a digital marketer in Thailand? In this minor, you’ll collaborate with real Thai businesses to build operational websites from scratch, craft compelling social media campaigns, and develop marketing strategies that help brands grow their online presence.

And the best part? You’ll learn and discover while exploring vibrant Bangkok—visiting agencies, pitching your ideas to industry experts, and experiencing marketing like a true professional.

Ready to grow your digital portfolio and broaden your horizons? Your digital marketing journey starts here!

Discover the minor

What you will learn during the minor

During the Integrated Digital Marketing minor, you will develop both soft and hard skills, giving you a well-rounded foundation to succeed as a digital marketer —helping companies grow online while effectively managing both your own and your clients’ digital platforms.

SEO & SEM

Learn to optimize websites for search engines and create targeted campaigns that drive traffic and boost online presence.

Email Marketing

Learn to design and analyze email campaigns that increase brand engagement and conversions.

Content Marketing

Learn to craft engaging social media content and run paid ad campaigns that effectively promote brands.

Website Design & UX/UI

Learn the fundamentals of UX/UI to create prototypes that evolve into SEO-friendly, functional websites.

Storytelling

Learn to craft compelling brand narratives and personal stories that build meaningful connections.

Creative Thinking

Learn to generate fresh ideas and design innovative campaigns that deliver measurable impact.

SEO & SEM

Learn to optimize websites for search engines and create targeted campaigns that drive traffic and boost online presence.

Email Marketing

Learn to design and analyze email campaigns that increase brand engagement and conversions.

Content Marketing

Learn to craft engaging social media content and run paid ad campaigns that effectively promote brands.

Website Design & UX/UI

Learn the fundamentals of UX/UI to create prototypes that evolve into SEO-friendly, functional websites.

Storytelling

Learn to craft compelling brand narratives and personal stories that build meaningful connections.

Creative Thinking

Learn to generate fresh ideas and design innovative campaigns that deliver measurable impact.

Student Portfolio

Here are some of the projects made by students during the Integrated Digital Marketing minor

“Island Dreams & Sunset Scenes” Vlog

A travel vlog by Martin Lyubomirov capturing Krabi’s beauty, blending visuals and voice to explore self-discovery, rest, and freedom through a peaceful island escape.

Holiday Haus

Inspired by Holiday Haus’s playful and fancy vibe, these social media designs by Ana-Maria Hadzhiyska capture the fun energy of their pet social club, grooming spa, and hotel in Bangkok.

Personal Blog

A personal blog by Arina Chorushij for an assignment sharing experiences in Thailand, exploring culture and travel, with purple reflecting an empowered and adventurous spirit.

Chibi Bread

A Figma prototype by Alessia Mandato for a website highlighting Chibi Bread’s unique Japanese-character designs, focusing on personalization, quality, and originality.

“Island Dreams & Sunset Scenes” Vlog

A travel vlog by Martin Lyubomirov capturing Krabi’s beauty, blending visuals and voice to explore self-discovery, rest, and freedom through a peaceful island escape.

Holiday Haus

Inspired by Holiday Haus’s playful and fancy vibe, these social media designs by Ana-Maria Hadzhiyska capture the fun energy of their pet social club, grooming spa, and hotel in Bangkok.

Personal Blog

A personal blog by Arina Chorushij for an assignment sharing experiences in Thailand, exploring culture and travel, with purple reflecting an empowered and adventurous spirit.

Chibi Bread

A Figma prototype by Alessia Mandato for a website highlighting Chibi Bread’s unique Japanese-character designs, focusing on personalization, quality, and originality.

Field trips and activities

You will visit Bangkok’s leading Digital agencies as well as amazing clients for your projects but also some fun activities to explore Thailand.

Thai Dessert Making Workshop

Muay Thai

Moonzpell Sound Healing

Meeting Zuza

Lemon Farm Visit

Kayaking Activity

Visit to Marketyze

Visit to Red Bull museum

Field trips and activities

You will visit Bangkok’s leading Digital agencies as well as amazing clients for your projects but also some fun activities to explore Thailand.

Thai Dessert Making Workshop

Muay Thai

Moonzpell Sound Healing

Lemon Farm Visit

Kayaking Activity

Visit to Marketyze

Visit to Red Bull museum

Testimonials

“I started my internship last week and just wanted to say how much this minor helped me with doing my tasks. I’m also responsible for copywriting & SEO, so writing my own blog and everything was such a good practice.”
Jenny

“This minor really helped me improve my digital marketing skills and made me find a new passion: vlogging, especially about sports and volleyball! I learned how powerful vlogging is and how anyone can make extra money from what they love with the help of marketing.”
Marco

Frequently Asked Questions

How do I sign up to this minor?

You have to sign up through Igo

What is the cost and what does it include?

You have to sign up through Igo

Do I need to bring a laptop for this minor, or can I use a tablet instead?

You must bring a good laptop because the minor involves using various design and multimedia software like Adobe, Figma, and Canva, which require a laptop for full functionality.

Is any prior graphic design experience required? What if I’ve never used design tools like Adobe (e.g., Photoshop) or Figma before?

No prior graphic design experience is required. This minor teaches you how to create engaging visual content and develop graphic design skills using popular design tools. You will learn these skills step-by-step throughout the minor.

Do I need any coding knowledge to build websites for the projects in this minor?

No coding skills are required. You will learn to design and build e-commerce websites using user-friendly tools and CMS platforms without needing to write code.

Need more information?

Reach out to our Module Coordinator